
The 3535 Central is a mixed-use hospitality and development project located at 3535 Central Avenue, adjacent to the University of Memphis. The development is intended to serve as a gateway connecting the university, visitors, and the surrounding neighborhood while bringing new investment to the Central Avenue corridor.

The proposed hotel is planned under Hilton's Tapestry Collection, a portfolio of boutique hotels that combine locally inspired design with the benefits of Hilton's global reservation system and loyalty network. The property will be operated by Maximum Hospitality Partners, an experienced hospitality management company with a track record of operating boutique and lifestyle hotels. Together, the brand and operator bring established hospitality expertise to the project while creating a distinctive guest experience rooted in Memphis.

3535 Central is centrally located with convenient access to many of Memphis’ key destinations, including downtown attractions such as Beale Street and FedExForum, cultural and recreational anchors like the Memphis Zoo and Botanic Garden, and the Memphis International Airport.









Vince Smith is a Memphis-based real estate developer with more than two decades of experience delivering residential, commercial, hospitality, and mixed-use projects throughout the Mid-South. His portfolio includes more than 1,000 residential units, over 200,000 square feet of commercial space, and multiple neighborhood-scale master plans, representing more than $500 million in completed and active development.
Smith has built a track record of leading complex urban infill and suburban mixed-use projects, from entitlement and design through financing and delivery. His work emphasizes long-term value creation, functional design, and alignment with municipal priorities, often in partnership with regional banks and institutional lenders.
Across markets and project types, Smith works closely with city leaders, planning staff, and community stakeholders to ensure projects advance local economic development goals.


