STRATEGIC COMMUNITY INVESTMENT

CHALLENGE 

A leading facilities services company with a growing national footprint faced a surge of donation and sponsorship requests from communities nationwide. While generous, their giving lacked clear mission, criteria, or strategy, making it difficult for stakeholders to understand the company’s true values.

APPROACH 

Dean Public Affairs helped the client implement a focused community engagement strategy, including:

• Discovery & Alignment Workshops to clarify core values and shared priorities with key stakeholders.

• Creation of a Community Investment Framework defining focus areas, eligibility, evaluation metrics, and decision-making processes.

• Development of a Digital Giving Dashboard to streamline requests, increase transparency, and track impact.

• Stakeholder Messaging & Rollout Support to communicate the strategy consistently across markets.

IMPACT 

The client’s philanthropic efforts became strategic, transparent, and values-aligned. Stakeholders clearly see the company’s impact, relationships with community leaders strengthened, and employees are empowered to respond consistently. The program now supports initiatives that advance both business and social goals, maximizing long-term value for the company and the communities it serves.