BUILDING CHAMPIONS WITH COMMUNITY EVENTS AND ENGAGEMENT

CHALLENGE 

Our client planned a significant regional investment and sought to host an impactful announcement event to engage government officials, media, and employees.

APPROACH 

Dean Public Affairs provided comprehensive event management and public affairs support by:

• Developing a detailed project timeline and run-of-show to ensure seamless execution.

• Coordinating outreach to secure attendance from government stakeholders, including mayors, state legislators, and local officials.

• Creating media strategies to amplify event coverage and ensure key messages reached the public.

• Delivering on-the-ground logistical support to manage the event and stakeholder interactions.

IMPACT 

The event was widely covered in media outlets and generated millions of impressions on social media.

Stakeholders, employees, and community leaders praised the celebration, reinforcing the client’s reputation as a committed regional partner.